Thursday, January 29, 2009

Latisse™ for longer, thicker eyelashes!

Did you know that the quest for beautiful eyelashes dates back at least 6,000 years! But if you'd asked us a couple of years ago about the best way to get longer and thicker eyelashes, the answer would have been uninspiring: apply mascara or false eyelashes.

Now patients have a new option for lash enhancement: Latisse®. Just approved by the FDA, Latisse is a topically applied prescription medication that actually helps you grow longer eyelashes!

The story behind it is interesting. The prescription medication in Latisse, bimatoprost, was originally developed to treat glaucoma (a condition of increased pressure of fluid in the eye). A side-effect noticed by many patients and their physicians was that the eyelashes of patients using this eye drop became longer, thicker, and darker. In subsequent clinical studies of Latisse™, 78% of patients saw significant increases in these three measures after 16 weeks of use.

So what's the catch? Although Latisse is applied with a small applicator brush, patients should avoid getting it in the eye itself as it may also cause the iris to hyperpigment (darken) in some patients, thus adding some brown to those baby blues. Now, in fairness, the clinical studies of Latisse did not show an increase in iris pigmentation, but the same drug when instilled directly into the eye has shown this side-effect.

You can read more about Latisse or watch a video on how to apply Latisse on our website here:

Better yet, give us a call to see if Latisse could help enhance the beauty of your eyelashes: 904-215-PFPS.

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